OnApproach Announces the Finalists of the Big Data & Analytics Competition

Posted by Austin Wentzlaff on Oct 15, 2015 9:56:02 AM

Plymouth, MN (October 15,  2015) - OnApproach (, a leading provider of Big Data and Analytics for credit unions, is pleased to announce the four finalist of the Credit Union Big Data & Analytics Conference Best Practices Competition.

The 2nd annual Credit Union Big Data & Analytics Conference is set to kick off next week and this year, the first ever Credit Union Industry Analytics Best Practices Competition. Credit unions are working hard every day to turn raw data into valuable insights that can be used by other credit unions to better serve their members. The best practices competition introduces a forum that allows credit unions to share these ideas with each other so that they too can benefit from this knowledge. The four finalist will showcase their hottest reporting, dashboarding, and/or analytics work product. The goal of the competition is to help the credit union industry become more analytically driven by collaborating and sharing best practices.

The four finalist presenting their work at the 2015 Big Data & Analytics Conference are:

Dupaco Community Credit Union - Dupaco developed and implemented GreenBack Impact, a comprehensive marketing campaign centered on saving their members a collective one million dollars in interest between July 15 and Oct. 31, 2014. Furthermore, if Dupaco reached the goal, they promised to distribute $25,000 in bonus dividends to participating members. Data was the driving force behind this project. Publicly declaring a goal and tracking that progress in real-time was a major component that allowed this project to thrive.

Affinity Plus Federal Credit Union - APFCU developed a data analytics program (named Channel Analytics). For 7 years of historical data on each transaction channel (branch, online/mobile, telephone, etc.), APFCU built analytics to identity the channel of every transaction that occurred throughout the credit union and analyzed the trends.  To complement Channel Analytic, APFCU built an interactive map to identify where remote deposit capture (RDC) transactions were taking place and the branches being affected by this new mobile feature.  These analytics helped APFCU develop a new branch investment strategy.

Topline Federal Credit Union – DailyPulse was created for the managers at the branches. Retail and Branch staff have easy access to status information on current month activity and goals for their new members, cross-selling efforts as well as new loans and deposits for the month. DailyPulse includes employee activity, historical trends for the branch and risk score analysis for the members. The delivery of the reporting is automatic, presented both as summarized charts with drill down capabilities to the details and reporting for the credit union as a whole.

Ideal Credit Union - VIP Member Rewards Program – The VIP program is designed to reward members for deepening their relationship with the credit union. Members earn credit by increasing the number of Ideal products acquired and by increasing their transaction volume. The entire program is supported by  Ideal’s data warehouse which collects all of its transaction data.

Contact Information

Austin Wentzlaff

Director of Business Development

OnApproach, LLC

(763) 557-7118


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Topics: Big Data, CUSO

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