Plymouth, MN (November 13, 2014) – OnApproach (www.onapproach.com), a leading provider of advanced reporting and analytics solutions for credit unions, has entered into a partnership with IQR Consulting (www.iqrdataanalytics.com) to provide credit unions with access to advanced marketing – predictive analytics applications that replace dated MCIF (Marketing Customer Information File) technology.
OnApproach’s industry standard, enterprise data model, OnApproach M360TM, enables credit unions to eliminate data silos and establish a single source of truth. Consolidating data from many disparate sources enhances data quality and eliminates the need to manually gather data. This high quality, automated data integration process creates the foundation to support fact based decision-making and the discovery of insights into better ways to serve members.
IQR Consulting helps credit unions dig deep into the vast troves of data contained in the OnApproach M360™ enterprise data model. IQR uses a combination of statistical modelling and experienced data scientists to effectively delve into both the qualitative and quantitative perspectives of credit union data to draw insightful and actionable results.
“One of our biggest challenges while working with credit unions is our ability to obtain a reliable source of high quality data from disparate source systems. With OnApproach M360™, we now have a solution. OnApproach’s, on-premise, data integration technology creates a single source of truth that consistently delivers the high quality data needed for our analysis.” – Rahul Nawab, Founder at IQR Consulting
OnApproach and IQR entered into a partnership after discovering the opportunity to integrate their offerings and create a compelling value proposition to credit unions around predictive analytics focused on the member. The OnApproach M360™ data model provides IQR data scientists with a constant supply of high quality data that can be easily consumed by their statistical models.
About IQR Consulting
Established in 2008, IQR Consulting Data Analytics provides strategic solutions to difficult business problems in a variety of industries, including Banking, Credit Unions, Casino, Finance and others. With accurate and actionable research and analytics IQR helps clients become analytically mature companies. IQR has expertise in providing Analytics Solutions, Modeling and forecasting, Marketing Research, Database Design and Support, Automated Tools, Custom Reporting and Business Strategy and Consultation.
OnApproach is a CUSO that focuses on providing credit unions with the power to use data as a competitive advantage both independently and cooperatively. With OnApproach, credit unions can now harness the value of Big Data through integration and predictive analytics. This deeper understanding of data allows credit unions to discover vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.
Austin Wentzlaff, Business Development Analyst