OnApproach Partners with Credit Union 2.0 to Educate the Industry about Digital Transformation

Posted by Mark Portz on Sep 14, 2017 1:05:00 PM

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Minneapolis, MN (September 14th, 2017) – OnApproach (, the leading provider of data/analytics solutions to credit unions, is excited to announce it has partnered with Credit Union 2.0, the leader in digital transformation strategy for credit unions, in order to help educate credit unions about the importance of utilizing data and analytics in financial services and provide them with a strategy necessary to survive in the digital age.

Credit Union 2.0 (CU 2.0) represents the necessary digital transformation credit unions are facing in order to thrive in the ever-changing arena of financial services. OnApproach was selected to join CU 2.0 by its founders after an in-depth research process into what technologies are going to be the most important and impactful for credit unions going forward. By partnering with CU 2.0, OnApproach intends to continue to educate credit unions about the value of data, and how analytics can drive a positive transformation for the credit union movement and provide them with the necessary tools to execute on the value of their data.

Kirk Drake, Founder of Credit Union 2.0, stated, “It is wonderful to have OnApproach as a partner in this mission to advance the credit union industry. Armed with OnApproach’s data analytics ecosystem and the CU 2.0 Strategy Playbook, Credit Unions have the ability to provide a truly exceptional and personalized experience to their members.”

As a CUSO, OnApproach exists to serve the thousands of credit unions that will benefit from collaborative analytics. Banks and fintech startups are successfully leveraging data daily to provide their customers with superior experiences, which credit unions must exceed. The reality is, very few credit unions have the resources to build out and execute a powerful data analytics initiative on their own. Building competencies in data analytics is a journey and a practice. It is important for credit unions of all sizes to begin taking their first steps with analytics. Collectively, this industry has the skills and resources to perform incredible feats with the data available that couldn’t be done by an individual credit union; it all starts with collaboration.

“By partnering with CU 2.0, we expect our vision for the industry to reach more credit unions, and affect the movement as a whole. As an industry, we believe in ‘People Helping People’. As a CUSO, we also believe in ‘Credit Unions Helping Credit Unions’. The greater the number of organizations contributing to the analytics platform, the larger the analytics community grows, and the stronger we are as a movement to solve problems and provide superior service to our members”, stated Paul Ablack, CEO, OnApproach.

About OnApproach

OnApproach is the only CUSO dedicated to credit union success through a collaborative analytics ecosystem. By providing a secure and frictionless data experience, OnApproach empowers credit unions to take full control of their own data and their own futures. We exist to serve the credit union movement with technology and expertise required for the digital transformation of the industry business model. OnApproach’s collaborative ecosystem enables communities of users, data scientists, and application developers focused on analytics innovation.

Contact Information

Austin Wentzlaff, Director of Business Development

(888) 523-6121 Ext. 110 

About Credit Union 2.0

Credit Union technology entrepreneur, Kirk Drake, recently founded Credit Union 2.0 with the goal of providing Credit Unions with the tools, playbooks, and strategies required to excite their members and ignite organizational vitality. With his knowledge gained from his 20+ years in the industry, Drake offers Credit Unions the tactics necessary to leverage the latest technologies and be competitive in today’s banking environment.                                                           

Contact Information

Kirk Drake, Founder


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