Posted by Austin Wentzlaff on Oct 14, 2014 4:28:00 PM

Plymouth, MN (June 3, 2014)—OnApproach, a leading provider of reporting and analytics solutions to credit unions, has released a whitepaper detailing the effectiveness their reports have on providing credit unions with valuable data.

The paper, titled “Measuring Return on Investment: Using Data to Track Mobile Banking Initiatives” and authored by Business Development Analyst, Austin Wentzlaff, discusses the importance of Big Data reporting and analytics at Community Financial Institutions (CFIs). Wentzlaff suggests that reporting and analytics on investment activity is possible without a data warehouse but it is a difficult, time intensive, and human error prone process that will continue to become more and more complex as the volume of data inflows increase over time.

“By adopting a data warehouse solution and capitalizing on the power of their data, CFIs will acquire a competitive advantage which allows them to “leapfrog” their competitors,” Wentzlaff states. “Whether investing in a new mobile banking initiative or a more tangible asset, the power of data can be leveraged to strategically manage, analyze, and drive decisions to ensure the most optimal ROI on initiatives.”

This whitepaper describes OnApproach’s technique to providing its clients with the most up-to-date, accurate information for reporting and analytics necessary for decision making

For additional information on the subject of this release (or for an OnApproach demo), contact Anne Searle at 763-557-71185 or visit You can also obtain more information regarding OnApproach M360™, OnApproach reporting and applications, and view more informational material related to big data and analytics on the website.

About OnApproach

OnApproach is a CUSO that focuses on providing credit unions with the power to use data as a competitive advantage both independently and cooperatively. With OnApproach, credit unions can now harness the value of Big Data through integration and predictive analytics. This deeper understanding of data allows credit unions to discover vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.

Austin Wentzlaff, Business Development Analyst
OnApproach, LLC

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