Red River Employees Federal Credit Union Partners with OnApproach for Data Analytics and Digital Transformation

Posted by Mark Portz on May 3, 2018 12:02:00 PM

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Minneapolis, MN (May 3, 2018) – OnApproach (, the leading provider of data/analytics solutions for credit unions, is excited to announce Red River Employees Federal Credit Union (Texarkana, TX) is the latest to join the collaborative Credit Union Data Integration and Analytics Ecosystem after signing an agreement to implement OnApproach M360 Enterprise.

“We are very excited to be working with OnApproach and actively driving deeper relationships with our members through data,” said Bradley Bailey, President, Red River Employees Federal Credit Union. “We understand that to continue providing outstanding service to our growing member base, we need to better understand each member, and their ever-changing needs. As we adapt our business to meet these evolving demands, digital transformation is an organizational priority. With each member interaction, more data is collected, and M360 empowers us to take advantage of this data for the benefit of both the member and our organization.”

Red River Employees Federal Credit Union (asset size $900 Million, core processor: Fiserv – XP2) like thousands of other credit unions, has collected robust data in a variety of systems. However, it has been a challenge to elicit the value and insights from this data. With M360 Enterprise, Red River Employees FCU now has access to a standardized data platform that provides cleansed data, a single source of truth, and access to the collaborative CU Analytics Ecosystem

“Congratulations to the team at Red River Employees Federal Credit Union on taking this major step toward achieving their data strategy. Credit unions must be leveraging data in order to remain relevant in the minds of members, which is a daunting task for any organization to tackle on its own. By leveraging OnApproach M360 Enterprise, Red River Employees FCU will have access to a collaborative ecosystem of credit unions and developers focused on empowering financial institutions with reliable and advanced analytics,” said Paul Ablack, CEO, OnApproach.

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About OnApproach

OnApproach is the only CUSO dedicated to credit union success through a collaborative analytics ecosystem. By providing a secure and frictionless data experience, OnApproach empowers credit unions to take full control of their own data and their own futures. We exist to serve the credit union movement with technology and expertise required for the digital transformation of the industry business model. OnApproach’s collaborative ecosystem enables communities of users, data scientists, and application developers focused on analytics innovation.

Contact Information

Austin Wentzlaff, Vice President of Business Development  

(888) 523-6121 Ext. 110

About Red River Employees Federal Credit Union

Red River Credit Union began in 1943 with the vision of a small group of friends. These friends, all employees of Red River Army Depot, saw that pooling their funds to make occasional loans to one another gave them a leg up and provided a financial security not offered elsewhere. They became members and owners in their new financial institution—Red River Employees Federal Credit Union. In keeping with the vision and spirit of that small group, each member is still an owner in the credit union which has grown to over 105,000 members and over $900M in assets.

Contact Information

Sonya Jaynes, Chief Financial Officer


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