The Decision Maker

The Comfort of Data-Driven Decisions

Posted by Nate Wentzlaff on Dec 13, 2016 11:02:00 AM

 

As the next generation begins making financial decisions, credit unions will be able to comfort them with data-driven product recommendations.

Recently, my wife and I were shopping for a mattress. We began the process by “trying out” mattresses by how they felt. My wife thought she preferred firm mattresses, while I thought I preferred soft ones. As we tried mattress after mattress, my wife would ask me, “what do you think about this one”, in which I would usually reply, “It feels pretty good to me”. We became frustrated by a complicated search for a large budget item until we found a mattress store that comforted us with data. The mattress store (Becker Furniture World) is locally owned with only 8 locations (does this sound familiar to your credit union?). They approached mattress shopping from a data-driven way. By using an analytic data model (developed by Sleep to Live Institute), they are using analytics to aid customers in their mattress investments through data sensors and user input. The data comforted us enough that we decided to purchase one of the mattresses it recommended.

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Topics: Data Analytics, Data-Driven

The Purpose of Analytics

Posted by Nate Wentzlaff on Nov 1, 2016 12:04:37 PM

As credit unions continue to invest in analytics solutions, they should focus on the purpose of analytics; Making data-driven decisions to better serve members.

Big data and analytics are a couple of the most used buzzwords throughout the credit union movement.  You can’t avoid these terms no matter where you try to hide. Many vendors promise analytics that will be a panacea to the movement. They continue to make bold claims that are sure to perk an executive’s ears (and drive sales for the vendor). Although there are many powerful products available to credit unions, they must understand the purpose of analytics before they begin their journey.

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Topics: Data Analytics, Machine Learning, Data-Driven